call 911.Ī cell phone rested on a small table beside the bathtub. He looked around frantically, trying to figure out where he was and how he got there. Rather, that was the last thing he remembered until he woke up, disoriented, lying in a hotel bathtub, his body submerged in ice. And that was the last thing he remembered. The woman walked to the bar and brought back two more drinks - one for her and one for him. He’d just finished one drink when an attractive woman approached and asked if she could buy him another. Afterward, he had some time to kill before his flight, so he went to a local bar for a drink. Dave was recently in Atlantic City for an important meeting with clients.
Learn more » IntroductionĪ friend of a friend of ours is a frequent business traveler. If for no other reason, the stories make this an enjoyable read: the college student who rallied a whole island nation to save an endangered parrot (grow your people), an NGO worker who dramatically reduced malnutrition in Vietnamese children by first studying not the rule, but the exceptions to the rule (bright spots) and how a simple change of phrase on bathroom signs reduced a hotel’s laundry bill (rally the herd.NOTE: If you sign up for our distribution list, you can get free access to the PDF version of this excerpt. The representative stories all serve to exemplify solutions under each of the 3 parts: find the bright spots, script the critical moves, point to the destination, shrink the change, grow your people, build habits, rally the herd, etc. It sounds a little hokey, but it never feels like it. But instead of a 12 part system with biz school case studies, Chip and Dan view change as a process broken down into 3 parts: Thousands of books have written about how to affect change in business and at times this one feels like it’s bobbing in that sea. Switch is written with sticky stories, but it’s focus is change-specifically change in organizations and groups. They also again include numerous “clinics” which are real or fictional situations posed to the reader as problems needing to be solved through the book’s offered techniques.
Like Made to Stick, The Heath brothers’ latest feels very much like a Malcolm Gladwell book-full of well-told anecdotes that demonstrate each chapter’s message.
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